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A conversation with Joy Glover, Director of Operations at The Urban Alternative. There are few people with as broad of an impact as Dr. Tony Evans, founder and president of The Urban Alternative in Dallas, Texas. For well over 40 years, Tony Evans has been breaking social, civil, and educational …
So far, this year is shaping up to be quite an unpredictable one, with economic strain affecting every industry across the board. However, nonprofit organizations may be hit harder than most. After all, nonprofits rely on generous donations from their supporters to fund daily operations and mission-based projects. In a …
Every donor who gives to you has an incentive that motivates them. But can you add incentives to raise more donors? Let’s take a look at the research. We’ve looked at the research behind giving motives and how you can increase giving desire in your donors. In that conversation, we …
Removing friction from your nonprofit donation page is top priority as it improves the chances that you’ll raise another donor for your cause. Here’s another kind of friction that you should be on the lookout for as you optimize your pages. As donors work their way through your content, there’s …
Friction is anything that causes psychological resistance to a given element in the donation process. The more friction you have on your donation pages, the less likely it will be that your donor will choose to give. Therefore, our work is simple. Remove the friction in the giving process. But …
RaiseDonors isn’t just a technology platform for nonprofits. It’s a philosophy. It’s a way of thinking of your donors as partners in a common cause, where you care more for the donor than the gift. The RaiseDonors philosophy shuns short-term thinking and even shorter-term results. The RaiseDonor’s way chooses instead …
Coronavirus disease (COVID-19) is a growing threat to nonprofits who rely on public events and to drive fundraising. But your nonprofit doesn’t have to be a victim! Here are some thoughts on how to fight coronavirus with giving. The reality of the dangers posed by the Coronavirus are unavoidable. And …
I’ve been having a lot of conversations about the idea of Responsive Fundraising. In a nutshell, responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual. It’s part tactics and part philosophy. I think it’s …
Success in online fundraising depends on your ability to increase the desire to give in the mind of your donor. But how do you do that? Our research has revealed four reliable ways. While it’s simple to connect the dots between an increase in desire to an increase in how …