Removing friction from your nonprofit donation page is top priority as it improves the chances that you’ll raise another donor for your cause. Here’s another kind of friction that you should be on the lookout for as you optimize your pages. As donors work their way through your content, there’s a moment when they know […]
Friction is anything that causes psychological resistance to a given element in the donation process. The more friction you have on your donation pages, the less likely it will be that your donor will choose to give. Therefore, our work is simple. Remove the friction in the giving process. But that isn’t nearly as easy […]
Success in online fundraising depends on your ability to increase the desire to give in the mind of your donor. But how do you do that? Our research has revealed four reliable ways. While it’s simple to connect the dots between an increase in desire to an increase in how much is raised—it’s quite a […]
One of the most powerful ways to increase online donor conversions is also one of the most obvious: put a donate button on your homepage! Here’s how. When someone lands on your homepage, what do you think is the most common question they have on their mind? Well, the answer is it depends on how […]
A donation page can’t be everything to everyone. That’s why you need multiple donation pages. But how many donation pages do you need? One of the biggest mistakes nonprofits make today in their online fundraising is putting up only one donation page. After all the work of getting a donation page up and running—it’s tempting […]
A simple search for “Donation page best practices” brings up article after article of ideas to implement on your page. And honestly, most of them are based on gut feelings or “fundraising instinct” as opposed to real data and research. As a result, every fundraiser seems to have their own ideal donation page layout or […]
Started in 2012, the GivingTuesday movement hasn’t slowed down at all. In fact, the total amount of money raised in 2018 was $400 million! If you aren’t completely aware of what GivingTuesday’s all about, it’s an internationally organized giving event set on the Tuesday after Thanksgiving and Cyber Monday each year. GivingTuesday was started by […]
Does seeing what others are doing help you improve your fundraising? We think so. Here’s why we think you should too. There are a lot of voices out there with great ideas on what you should be doing to raise money for your organization. But how do you know which ideas are working and which […]
When you give this much online, you learn a lot about what makes a donation page work, and what doesn’t. Here’s what we found by giving to 203 organizations. First of all, it’s not a typo – we did in fact give a gift to 203 organizations! From February 27 through March 4, 2019, we […]
What are you looking for in an online fundraising platform? Ease-of-use? Security? Specific features? While those are all important—what we all need is growth. A quick Google search for “online giving platforms” reveals a vast ocean of options. Some strong. Some weak. Some you’ve seen before. Some you’ve never heard of. It can be overwhelming […]
