The Online Fundraising Lab
Your hub for research, inspiration, and proven tactics
to fuel digital generosity.
Explore the principles behind donor-centric online giving experiences that convert first-time givers into lifelong supporters.
Simple changes with outsized impact.
The anatomy of a high-performing giving page.
How younger donors are reshaping online fundraising.
A detailed look at giving pages reveals what’s working—and what’s not—in driving conversions.
A practical guide for improving giving form design, layout, and donor flow.
Learn to boost retention with responsive, data-driven tactics.
Turn casual supporters into monthly champions.
How Nonprofits Can Fix Donor Attrition, Scale Donor Engagement, and Grow Giving
It’s time to see how Virtuous Raise can help you customize the donor experience, grow giving, and build more personal connection.
The Virtuous Platform is easy to use, helps automate key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.