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Donation Page Optimization

5 Reasons Donors Choose Not to Give

It’s tough to think about, but the reality is that 98 to 99% of the people who visit your website will not make a donation.  Beyond that, somewhere around 80 to 85% of the people who click on your “Donate” button are not going to complete their gift.  So we …

3 Best Tips to Maximize Holiday Giving
Donor Relationships

3 Best Tips to Maximize Holiday Fundraising in 2021

This guest post was provided by Double the Donation According to end-of-year fundraising research, 30% of all annual nonprofit giving takes place in December of each year. It’s not a coincidence that this final month also contains a ton of widely celebrated holidays for all sorts of groups and people. …

Donation Page Optimization

3 Reasons to Add an ACH Payment Option to Your Donation Pages [And How to Do It]

Have you set up your giving page to accept ACH payments as a giving option yet? If you’re not sure about going this route, let’s talk about why you should at least consider accepting ACH payments.  Not so long ago, checks dominated the giving landscape. But today, paper checks are …

Donation Page Optimization

The Best Data to Collect for Matching Gift Fundraising

This guest post was provided by Double the Donation Effective matching gift strategies can help your nonprofit secure additional fundraising revenue, increase donor engagement, and build mutually beneficial relationships with charitably-minded businesses. However, not many organizations are making the most of these powerful corporate giving opportunities. If you’re looking to …

Success Stories

Operation Mobilization Finds the Right Online Giving Partner

Online fundraising systems are an integral part of your financial supply line. So when a provider is more concerned about their financial bottom line than your mission, it cuts into your ability to drive your cause forward. In many ways, the nonprofit world looks like for-profit corporations. They have meetings. …

Donation Page Optimization

3 Ways Your Value Proposition Is Being Sabotaged

According to our friends at NextAfter, only 50% of giving pages offer a clear value proposition.  So what if you’re one of the 50% but your conversion rate goals are still not met? Why isn’t your value proposition motivating more donors to give? More than likely, something is sabotaging your …

How to communicate delays to donors
Donor Relationships

How To Communicate Delays in Online Fundraising

Good news is easy to share. All of us would love to communicate positive progress all day long. But communicating bad news can be nerve-wracking when talking with donors.  It’s natural to think that telling donors about a delay, unfortunate event, or mistake may destroy the trust you’ve built with …

Donor Relationships

Keeping Your Fundraising Fresh (Even When You’re Telling The Same Story Again)

Maybe you’ve been there before. At first, you were excited to get the word out to donors about what your nonprofit is doing. But now… You’re sitting at your computer about to create your next email appeal, blog post, or social media post. And the thought of telling the same …

Donation Page Optimization

Using Donation Pages to Connect, Not Transact

Struggling to boost your donation pages’ conversion rates? Motivating more donors to give a gift on your donation page might be as simple as changing your approach. In online fundraising, conversion rates are king. Conversion rates are simply the amount of people who land on your donation page and choose …