Online Fundraising and Marketing Blog

According to our friends at NextAfter, only 50% of giving pages offer a clear value proposition.  So what if you’re one of the 50% but your conversion rate goals are still not met? Why isn’t

Good news is easy to share. All of us would love to communicate positive progress all day long. But communicating bad news can be nerve-wracking when talking with donors.  It’s natural to think that telling

Maybe you’ve been there before. At first, you were excited to get the word out to donors about what your nonprofit is doing. But now… You’re sitting at your computer about to create your next

Struggling to boost your donation pages’ conversion rates? Motivating more donors to give a gift on your donation page might be as simple as changing your approach. In online fundraising, conversion rates are king. Conversion

It’s hard to believe that we’re almost halfway through 2021 – and that it may already be time to evaluate and revamp your first quarter’s fundraising strategies. As you think about new ways to spice

You asked, we heard you: RaiseDonors now has a PayPal option! Donors can use their Paypal accounts to effortlessly give. And if that’s not enough, we’re adding ApplePay, GooglePay, and Plaid options this month, too. 

The phrase “responsive fundraising” powerfully expresses the attitude nonprofits should have toward their donors.  For me, responsive fundraising is a big part of fundraising according to the Golden Rule.  Cultivate donors the way you’d want

What would it be like if your donors could see the impact they’re having through their giving in real time?  Something like their own personal dashboard for impact and giving? How much time would you

No two donors are alike. That’s what makes them special—and what can make it difficult to connect with each one in an authentic and relevant way.  Donor personas are the tried-and-true tool you need to

It’s the beginning of a new year, and normally that means you’re coming back to the office to put the final touches on your donor annual report before sending it out. But 2020 wasn’t a