Out of all the things there are to learn about online fundraising, defining your value proposition is the most fundamental. Your value proposition is the key to each step up the donor mountain—because each step prompts questions in the mind of your donor. Why should they open your email? Why should they click on the […]
Imagine you’re about to go on a hike. You’re heading into the wilderness, finding a mountain, and going to the top! That plot twist is that you’re completely unprepared: no equipment, no map, and no idea of what’s ahead. Also, you’ve never gone on a hike before. While I appreciate your sense of adventure, what […]
This guest post was provided by Double the Donation According to end-of-year fundraising research, 30% of all annual nonprofit giving takes place in December of each year. It’s not a coincidence that this final month also contains a ton of widely celebrated holidays for all sorts of groups and people. When the holiday spirit rises, […]
Good news is easy to share. All of us would love to communicate positive progress all day long. But communicating bad news can be nerve-wracking when talking with donors. It’s natural to think that telling donors about a delay, unfortunate event, or mistake may destroy the trust you’ve built with them. It’s scary because donors […]
Maybe you’ve been there before. At first, you were excited to get the word out to donors about what your nonprofit is doing. But now… You’re sitting at your computer about to create your next email appeal, blog post, or social media post. And the thought of telling the same old story again just drains […]
The phrase “responsive fundraising” powerfully expresses the attitude nonprofits should have toward their donors. For me, responsive fundraising is a big part of fundraising according to the Golden Rule. Cultivate donors the way you’d want to be cultivated as a donor. We all want the charities to which we give to be responsive to our […]
What would it be like if your donors could see the impact they’re having through their giving in real time? Something like their own personal dashboard for impact and giving? How much time would you save if your online gift processing system could work with your donors directly to solve problems with their gift transactions? […]
No two donors are alike. That’s what makes them special—and what can make it difficult to connect with each one in an authentic and relevant way. Donor personas are the tried-and-true tool you need to raise more donors by respecting these beautiful differences. When you sit down to write copy for your donation page, fundraising […]
It’s the beginning of a new year, and normally that means you’re coming back to the office to put the final touches on your donor annual report before sending it out. But 2020 wasn’t a year that anyone expected. For many nonprofits, 2020 was like a car spinning out of control on the ice. So […]
At RaiseDonors, the big question we ask ourselves is not how we can make our technology cooler. Our big question is how do we make our technology so good that it gets out of the way of your fundraising. When technology gets out of your way, you have more time to do the things that will […]
