Raise is the only online giving platform that combines full creative control with CRM-connected AI personalization…built for nonprofits that refuse to look, feel, and fundraise like everyone else.
From pixel-perfect branded forms to full donor lifecycle management, Raise is purpose-built for relationship-driven fundraising.
Fundraise Up uses aggregate data from millions of donors across thousands of organizations to improve checkout conversion.
But that same model means every FundraiseUp form looks and behaves the same—because the platform’s intelligence is built for their network, not your donor base.
Fundraise Up’s intelligence draws from their pooled network. It tells your donors what millions of other donors have responded to.
Raise connects directly to your CRM data, surfacing intelligent ask arrays, smart recurring nudges, and A/B testing that learns what resonates with your specific donor community.
Fundraise Up is built to optimize the transaction. Raise is built for the relationship.
Donors get a self-service portal to manage their own giving, project designations to connect to specific impact areas, premium management for tangible thank-you gifts, and recurring optimization that reduces churn and increases lifetime value.
Nonprofits all over the world are switching from Fundraise Up to Raise
| Features |  |
Fundraise Up |
|---|---|---|
| Full CSS/JS customization |
|
|
| Multi-step, pop-up, embedded, slide-out checkout formats |
|
Limited |
| Drag-and-drop form builder |
|
|
| CRM-connected intelligent ask arrays (YOUR donor data, not pooled) |
|
Aggregate AI only |
| Smart recurring nudges |
|
|
| A/B testing |
|
|
| Embeddable website widgets |
• 11 types
|
Limited (form-dependent) |
| Progress bars, thermometers, donor walls, leaderboards |
|
Limited |
| Project / fund designations |
|
|
| Self-service donor portal |
|
|
| Premium / gift management |
|
|
| Pledge management |
|
|
| Virtual terminal (offline giving) |
|
Limited |
| Multi-currency & multi-language |
|
|
| AI language translation |
|
|
| Gift Aid & international compliance (GDPR, VAT) |
|
Limited |
| Deep CRM integration |
|
Limited |
| Custom follow-up emails per campaign |
|
Limited |
| Real-time impact counters & donor notifications |
|
Partial |
It’s time to see how Virtuous Raise can help you customize the donor experience, grow giving, and build more personal connection.
The Virtuous Platform is easy to use, helps automate key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
