Raise is the only online giving platform that combines full creative control with CRM-connected AI personalization…built for nonprofits who refuse to look, feel, and fundraise like everyone else.
From pixel-perfect branded forms to full lifecycle donor management, Raise is purpose-built for relationship-driven fundraising that goes far beyond the checkout moment.
GoFundMe Pro (formerly Classy) is a fundraising platform that gives nonprofits access to GoFundMe’s community of 200M+ donors through Nonprofit Pages, peer-to-peer tools, and campaign builder.
Its primary value proposition is reach and discoverability, getting your cause in front of new donors through the GoFundMe network. But reach without retention is just acquisition, and that’s where the platform runs out of road.
GoFundMe Pro’s strength is its name recognition. But that recognition cuts both ways: when donors give through GoFundMe, they’re engaging with the GoFundMe brand, not yours.
Raise puts your organization front and center—with full CSS/JS access, multi-step and embedded checkout formats, and pixel-perfect branding that makes your giving experience unmistakably yours.
GoFundMe Pro uses network-level data from its 200M+ community to power AI recommendations. That’s powerful for discovery, but it’s not a substitute for knowing your own donors.
Raise connects directly to your CRM, personalizing ask arrays, recurring nudges, and A/B tests based on each donor’s actual history, capacity, and giving patterns with your organization.
GoFundMe Pro excels at the top of the funnel, getting new donors in the door. But the platform is built around campaigns and discovery, not long-term stewardship.
Raise is built for the full donor lifecycle: self-service donor portals, project designations, premium management, pledge tracking, and recurring optimization.
Nonprofits all over the world are switching from GoFundMe Pro to Virtuous Raise.
| Features |  |
GoFundMe Pro |
|---|---|---|
| Full CSS/JS customization |
|
|
| Multi-step, pop-up, embedded, slide-out checkout formats |
|
Limited |
| Drag-and-drop campaign/form builder |
|
|
| CRM-connected intelligent ask arrays (YOUR donor data) |
|
Network AI only |
| Smart recurring nudges |
|
|
| A/B testing |
|
Limited |
| Embeddable website widgets (11 types) |
• 11 types
|
Limited |
| Progress bars, thermometers, donor walls, leaderboards |
|
Partial (P2P only) |
| Peer-to-peer fundraising |
|
• strong
|
| Nonprofit Pages / donor discovery network | Limited |
• 200M+ community
|
| Project / fund designations |
|
|
| Self-service donor portal |
|
|
| Premium / gift management |
|
|
| Pledge management |
|
|
| Virtual terminal (offline giving) |
|
Limited |
| Multi-currency & multi-language |
|
|
| Gift Aid & international compliance (GDPR, VAT) |
|
Limited |
| Deep CRM integration (Virtuous CRM+ or external) |
|
• API-first
|
| Custom follow-up emails per campaign |
|
Limited |
| Real-time impact counters & donor notifications |
|
Partial |
| Live events & ticketing | Limited |
|
| Livestream fundraising |
|
|
It’s time to see how Virtuous Raise can help you customize the donor experience, grow giving, and build more personal connection.
The Virtuous Platform is easy to use, helps automate key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
