Online Fundraising and Marketing Blog

Friction is anything that causes psychological resistance to a given element in the donation process. The more friction you have on your donation pages, the less likely it will be that your donor will choose…

RaiseDonors isn’t just a technology platform for nonprofits. It’s a philosophy. It’s a way of thinking of your donors as partners in a common cause, where you care more for the donor than the gift.…

Coronavirus disease (COVID-19) is a growing threat to nonprofits who rely on public events and to drive fundraising. But your nonprofit doesn’t have to be a victim! Here are some thoughts on how to fight…

I’ve been having a lot of conversations about the idea of Responsive Fundraising. In a nutshell, responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond…

Success in online fundraising depends on your ability to increase the desire to give in the mind of your donor. But how do you do that?  Our research has revealed four reliable ways. While it’s…

Employer matching gifts have the power to transform your nonprofit’s fundraising strategy, even if your donor base isn’t substantial. They enable eligible donors to double (sometimes even triple!) the donations they’re already making. However, nonprofits…

One of the most powerful ways to increase online donor conversions is also one of the most obvious: put a donate button on your homepage! Here’s how. When someone lands on your homepage, what do…

A donation page can’t be everything to everyone. That’s why you need multiple donation pages. But how many donation pages do you need? One of the biggest mistakes nonprofits make today in their online fundraising…

A simple search for “Donation page best practices” brings up article after article of ideas to implement on your page. And honestly, most of them are based on gut feelings or “fundraising instinct” as opposed…

Started in 2012, the GivingTuesday movement hasn’t slowed down at all. In fact, the total amount of money raised in 2018 was $400 million! If you aren’t completely aware of what GivingTuesday’s all about, it’s…