For any organization to raise money online, a donor has to land on a donation page. And based on brand new research fromRaiseDonors and NextAfter, every organization has room to improve their donation page.
In fact, after analyzing the donation pages of 203 nonprofits across 12 verticals, we found that…
40% of nonprofits requirenon-essential informationto complete a donation
78% of organizations use ‘Donate’ language instead of ‘Give’ or ‘Support’
54% of nonprofits don’t pre-select a preferred giving amount
In this webinar, you’ll discover what we learned from these 203 nonprofit donation pages, and get more data-driven insights to help you:
Use copy tocommunicate whysomeone should give
Upgrade one-time donors torecurring donors
Improve youronline giving experience
And much more.
You’ll also learn tested and proven strategies from real experiments with real organizations that will help you verifiably increase donations and revenue from your online donation pages.