Many of your supporters are employed by companies with corporate matching gift programs. Here are 10 of our favorites— and how you can get your donors involved.
Did you know that more than 18 million people are currently employed by companies with matching gift programs in place? However, the majority of these individuals are unaware of these programs and their own eligibility, meaning a substantial amount of corporate revenue goes unclaimed.
In fact, over 65% of Fortune 500 companies offer matching gift programs, along with a vast array of smaller corporations as well. That means many of your nonprofit donors are likely already employed by these companies— and should be taking advantage of this giving opportunity if they’re not already.
As proud partners, Double the Donation and RaiseDonors are working to maximize fundraising revenue by raising awareness and effectively leveraging programs like these. By integrating Double the Donation’s industry-leading matching gift automation tool with RaiseDonors’ optimized online donation pages, our teams can help your teams make the most out of your fundraising efforts.
To better understand the corporate giving landscape, let’s take a look at some available giving programs. To get started, here are 10 companies with some of the leading corporate matching gift programs in the world:
- Air Products and Chemicals
- American Express
- Avon
- Coca-Cola
- ExxonMobil
- FM Global
- General Electric
- Johnson & Johnson
- MBIA
- Soros Fund Management
Plus, many companies have begun to expand their corporate giving programs in response to COVID-19 and the resulting demand for philanthropic endeavors. That means it’s crucial that you provide your donors with the right tools to stay up-to-date with continuously evolving matching gift programs.
Are you ready to explore these 10 companies and the unique and favorable charitable giving programs they offer? Let’s jump in.
1. Air Products and Chemicals
- Match ratio: Up to 2:1
- Max match: $5,000
Air Products and Chemicals is an industrial chemical sales company with an excellent matching gift program in place to support the nonprofits their employees care about. With a match ratio of up to 2:1 (which varies depending on the type of organization) and a maximum match of $5,000, Air Products and Chemicals offers a great way for employees to make a significant impact on their communities.
2. American Express
- Match ratio: Up to 2:1
- Max match: $8,000
American Express is a financial services company that uses its corporate matching gift program to support local nonprofits and support volunteerism among employees. Although American Express maintains a base match ratio of 1:1, employees can become eligible for an increased match of $2 for every $1 donated, simply by serving on a nonprofit board or volunteering more than 50 hours of their time! With a match cap at $8,000, the company encourages employees to give what they can to make a difference.
3. Avon
- Match ratio: Up to 2:1
- Max match: $15,000
Avon is a marketing company specializing in beauty, household, and personal care products. The company encourages its employees to get involved and support nonprofits by offering a 2:1 match on the first $500 donated, with an additional 1:1 match up to $15,000. Thanks to generous gift-matching practices, employees are more willing to give to organizations in need.
4. Coca-Cola
- Match ratio: 2:1
- Max match: $20,000
Coca-Cola is a popular multinational beverage corporation that offers significant gift matches to current and retired employees. Employees and retirees can each submit gifts for a 2:1 match of up to $20,000! Find out more about their matching gift guidelines here.
5. ExxonMobil
- Match ratio: 2:1
- Max match: $7,500
ExxonMobil is an oil and gas corporation that offers generous matching gift programs to current and former employees as well as their spouses. While current employees’ donations are matched at a 2:1 ratio, spouses and former employees’ donations are matched at a 1:1 for up to $7,500. Plus, with their volunteer grant program, they provide monetary grants to organizations where their employees regularly volunteer. Through these philanthropic initiatives, the company demonstrates their desire to get involved in worthy causes and help others do the same.
6. FM Global
- Match ratio: Up to 2:1
- Max match: $8,000
FM Global is a mutual insurance company that works to fund nonprofit organizations through a generous employee matching gift program. Although their base match is at a 1:1 ratio for up to $8,000, eligible donations to educational institutions are met with a 2:1 match. Now that’s how to encourage financial support for organizations training up the next generations!
7. General Electric
- Match ratio: 1:1
- Max match: $5,000
General Electric is a multinational conglomerate company in the healthcare, power and energy, and manufacturing spaces. Through their generous matching gift program, they encourage employees to support eligible organizations through 1:1 matches of up to $5,000. In fact, General Electric founded the first ever corporate matching gift program in 1954, and their groundbreaking idea has since been adopted by companies all over the world.
8. Johnson & Johnson
- Match ratio: 2:1
- Max match: $20,000
Johnson & Johnson is a medical supply company that encourages employees to financially support nonprofit organizations through a generous corporate giving program. Both current and retired employees are eligible for the program but are matched at different rates. Current employees are eligible for a 2:1 match up to $20,000 while retirees are eligible for a 1:1 match up to $10,000.
9. MBIA
- Match ratio: 2:1
- Max match: $40,000
MBIA is an insurance and financial services company that founded the MBIA Foundation to support various nonprofit organizations— including religious, environmental, and cultural ones. With a match ratio of 2:1 and a maximum company contribution of $40,000, the corporation encourages their employees to support whichever causes they stand behind.
10. Soros Fund Management
- Match ratio: Up to 2:1
- Max match: $100,000
Soros Fund Management is a private investment management company with one of the largest, most generous corporate matching gift programs worldwide. Thanks to a match ratio of up to 2:1 and a maximum match of $100,000, full-time employees can make substantial contributions to the organizations they care about.
Whether your donors work for these amazing companies or one of the other thousands of participating employers, it’s essential that you promote these programs and educate your donors.
Luckily, we have the tools and resources you need to do that as well. By integrating your RaiseDonors online giving pages with Double the Donation’s comprehensive matching gift automation tool, you can get up and running with corporate giving in just a few simple steps.
All you have to do is:
- Educate your supporters on the power of matching gifts.
- Employ automated messaging tools to communicate with donors.
- Enable match-eligible donation tracking software.
Then, sit back and watch the extra revenue start pouring in.
