RaiseDonors isn’t just a technology platform for nonprofits. It’s a philosophy. It’s a way of thinking of your donors as partners in a common cause, where you care more for the donor than the gift. The RaiseDonors philosophy shuns short-term thinking and even shorter-term results. The RaiseDonor’s way chooses instead to invest in the donor, […]
Coronavirus disease (COVID-19) is a growing threat to nonprofits who rely on public events and to drive fundraising. But your nonprofit doesn’t have to be a victim! Here are some thoughts on how to fight coronavirus with giving. The reality of the dangers posed by the Coronavirus are unavoidable. And while there are steps to […]
I’ve been having a lot of conversations about the idea of Responsive Fundraising. In a nutshell, responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual. It’s part tactics and part philosophy. I think it’s a brilliant and pragmatic approach […]
Success in online fundraising depends on your ability to increase the desire to give in the mind of your donor. But how do you do that? Our research has revealed four reliable ways. While it’s simple to connect the dots between an increase in desire to an increase in how much is raised—it’s quite a […]
Employer matching gifts have the power to transform your nonprofit’s fundraising strategy, even if your donor base isn’t substantial. They enable eligible donors to double (sometimes even triple!) the donations they’re already making. However, nonprofits and donors alike constantly overlook them. In fact, $4-7 billion in matching gift revenue is left on the table every […]
One of the most powerful ways to increase online donor conversions is also one of the most obvious: put a donate button on your homepage! Here’s how. When someone lands on your homepage, what do you think is the most common question they have on their mind? Well, the answer is it depends on how […]
A donation page can’t be everything to everyone. That’s why you need multiple donation pages. But how many donation pages do you need? One of the biggest mistakes nonprofits make today in their online fundraising is putting up only one donation page. After all the work of getting a donation page up and running—it’s tempting […]
A simple search for “Donation page best practices” brings up article after article of ideas to implement on your page. And honestly, most of them are based on gut feelings or “fundraising instinct” as opposed to real data and research. As a result, every fundraiser seems to have their own ideal donation page layout or […]
Started in 2012, the GivingTuesday movement hasn’t slowed down at all. In fact, the total amount of money raised in 2018 was $400 million! If you aren’t completely aware of what GivingTuesday’s all about, it’s an internationally organized giving event set on the Tuesday after Thanksgiving and Cyber Monday each year. GivingTuesday was started by […]
Are you designing your donation pages just like you would a landing page for a product? It’s time to rethink what makes donation pages work. Many of us in the nonprofit world come from a for-profit background. Typically, this is a huge advantage. It’s a good thing that you don’t lose all the wisdom and […]
