For any organization to raise money online, a donor has to land on a donation page. And based on brand new research from RaiseDonors and NextAfter, every organization has room to improve their donation page. In fact, after analyzing the donation pages of 203 nonprofits across 12 verticals, we found that… 40% of nonprofits require non-essential information to […]
“Build it and they will give” is not a good way to think about online fundraising. Just because you set up your giving page with some text, an image, and a giving form does not mean that donors who come to your site will be motivated to give. Not all giving pages are created equal. […]
Giving pages are essential to any online fundraising strategy. Here’s how to take your giving page performance up a notch—or three! As online giving becomes more and more indispensable among donors, nonprofit organizations have to start paying closer attention to their giving pages. They are perhaps the quickest way to improve and grow your online fundraising. […]
Discover how you can make your giving pages even better for conversions by setting up pre-filled forms on your donation pages with RaiseDonors! Before we get to the tech, let’s start with the philosophy. Raising donors is different than raising money. Of course, by raising donors you will also raise money for your organization. But […]
Even with an amazing year-end fundraising strategy, if your year-end giving page isn’t optimized for conversions, you’re going to miss out! So let’s talk about giving page optimization. Online giving is gaining traction, especially during the year-end fundraising season. Philanthropy News Digest reported that the 2017 fundraising season saw that “online donations accounted for 7.6 […]
Would your online giving page accept or reject a gift of, let’s say, $50,000? Avoid the nightmare of a rejected online major gift with this easy solution. You may think it would never happen to you, but it happens more often than you might think. Donors are growing more comfortable with online transactions. This behavior […]
Even if your online fundraising efforts are going great, there is always room for improvement! It’s time to smooth out the friction and make it easier for people to donate to your cause. Here are five steps that can bring incredible transformation to your donation experience. Step 1: Identify your donation page’s primary goal. Is […]
Fortunately, our friends at NextAfter have invested their professional lives into unloading the answer. Allow me to introduce you to the Flux Capacitor of Online Revenue Maximization (FCORM). The recipe for online revenue has only three essential ingredients: Web site traffic Donation conversion rate Average gift size Each ingredient directly impacts revenue. When managed correctly, […]
I hate answering the phone. In fact, there are three levels of disquiet I experience when my phone rings. DefCon Level 1 Someone on my contact list is calling. Perhaps it’s a friend. Maybe it’s a colleague. Either way, as an act of generosity, I let it ring all the way through rather than force […]
